Boxer Floyd Mayweather, in conjunction with IronBend, a provider of digital NFT solutions for personalities, has teamed up with Reality Gaming Group, a publisher of mobile games and blockchain-based digital entertainment and Zytara Labs, NFT production company and studio, to release exclusive NFT collectors items ahead of his exhibition bout with YouTuber-turned-boxer Logan Paul.
“I started from nothing and beat all the odds to achieve what I did in my career and I think that’s the American dream,” says Mayweather. “I don’t look at myself as a celebrity. I look at myself as an icon, one who made it. My name will always live on for the things that I did and the mark that I left in sports. These digital collectibles give everyone a chance to be part of the Mayweather legacy.”
“We’re incredibly grateful to be selected by Floyd Mayweather as his exclusive partner in this journey of celebrating his life’s legacy in the digital universe,” says Dan Sobol, co-founder and chief executive officer, IronBend. “We are excited to be collaborating with a great team to present Floyd’s timeless digital collectibles to generations of his fans to memorialize the legend of this iconic athlete.”
The NFT drop will feature a limited-edition digital collection celebrating the legacy of Mayweather’s life and career, including animations, artwork and rare memorabilia from Mayweather’s keepsakes. Each piece in this collection will be secured and protected using blockchain technology, enabling the verification of ownership and authenticity of each collector’s item.
“We’re thrilled to be working with Floyd Mayweather to create a unique NFT collection that will be loved by his fans around the world,” says Morten Rongaard, chief executive officer, Reality Gaming. “The officially licensed content will be of the highest quality and fans can start collecting the limited-edition items secure in the knowledge that they will own a unique piece of Floyd Mayweather’s legacy.”
The pieces are designed by Reality Gaming Group in partnership with Iron Bend and Zytara Labs and will be launched on May 26, ahead of the Mayweather vs. Paul fight on June 6.
“We’re immensely proud to support Floyd’s legacy of being a role model for carving one’s path and making a mark on the world,” says Al Burgio, founder and chief executive officer, Zytara. “We’re very excited to offer our platform to support introducing Floyd’s amazing collection to his global fanbase. The upcoming Floyd Mayweather NFT legacy collection drop furthers our mission of supporting influential figures to connect more deeply to fans through leveraging the power of NFTs.”